Ford is making headlines with its latest move to lower the price of its BlueCruise hands-free driving technology, positioning itself as a strong competitor to Tesla's self-driving offerings. Available on popular models like the F-150 Lightning EV and Mustang Mach-E, BlueCruise subscriptions will decrease to just $49 per month and $495 per year starting in October 2024.

At Lithia Ford Idaho Falls, you can take advantage of this exciting pricing change by exploring the latest Ford vehicles equipped with this advanced technology. Additionally, buyers of 2025 models now have the option to secure BlueCruise for a one-time fee of $2,495 for the life of their vehicle. This strategic pricing shift allows Ford drivers in Idaho Falls to experience cutting-edge features at a fraction of the cost compared to Tesla, making it an excellent time to consider a new Ford from Lithia Ford Idaho Falls.

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