The 2024 Ford F-Series Super Duty stands out as the most desirable heavy-duty pickup according to the J.D. Power 2024 U.S. Automotive Performance, Execution, and Layout (APEAL) Study. This study evaluates owners' emotional attachment and excitement with their new truck.
How Ford Resonates
Andrew Kernahan, chief program engineer of the Super Duty, highlights the truck's significance for consumers, commercial workers, first responders, and societies that build America. The Super Duty serves as a vital tool for getting the job done efficiently.
Frank Hanley, Senior Director of Auto Benchmarking at J.D. Power, points out that the top ranking of the Ford Super Duty demonstrates Ford’s commitment to surpassing customer expectations.
See Why Ford Super Duty Rules
In addition to its APEAL success, the 2024 Super Duty was named the 2024 North American Truck of the Year™ and recognized by J.D. Power as the most reliable heavy-duty pickup. Visit Lithia Ford Idaho Falls to explore this award-winning truck.
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