At Lithia Ford Idaho Falls, we’re closely following Ford Motor Co.'s recent executive changes, which signal a strategic shift in their electric vehicle (EV) approach. Ford has appointed Todd Willing as the new Global Design Director for the Ford and Lincoln brands. Previously leading Ford’s Model e division, Willing's promotion highlights a broader shift from pure EV production to hybrid-electric vehicles. This change comes as Ford aims to boost profitability amidst declining EV sales and increased market competition.
Willing’s new role underscores Ford's commitment to balancing innovation with practical business goals. As Ford adjusts its product and technology roadmap, including a focus on hybrid models, Lithia Ford Idaho Falls remains dedicated to providing our customers with the latest and most efficient Ford vehicles. Stay tuned for updates on how these strategic shifts will influence our inventory and offerings.